Costsaver's conversion focused redesign
Pricing and personalisation were buried. Bookings stayed flat.
Redesigned the journey for clarity and comparison, increasing bookings by 50%.
View Case Study
Making complicated journeys simple.
From ecommerce stores to global travel brands, I help teams understand the small problems that make a big difference to the customer experience. Sometimes it’s a confusing journey. Sometimes it’s too many choices. Sometimes something just doesn’t feel right.
Previously worked with
Case Studies
Two projects in depth.
Loose Ends
Bits and pieces, no case study attached.
Random components and screens from projects I haven't written up. Some I might get to. Most I probably won't. Click any to enlarge.
What You Can Book Me For
End-to-end product design, done properly.
Product & UX Design
End-to-end product design from discovery through wireframes to high-fidelity UI. I take the data and research your team provides and turn it into clear, implementable solutions.
UI Design & Prototyping
High-fidelity interface design and interactive prototyping in Figma. Pixel-level attention to detail with designs that are ready for engineering handoff.
Design Systems & Tokens
Scalable component libraries, design tokens, and documentation. I've built and maintained systems across multi-brand organisations.
Rebrands & Visual Identity
Complete visual redesigns for digital products. I've delivered full rebrands for global travel brands and eCommerce businesses alike.
eCommerce Design
Complex B2B catalogues through to consumer storefronts. I understand the full eCommerce journey and design for conversion.
Website Design & Launch
For smaller engagements, I can also take designs through to a live site on platforms like ShopWired, WordPress, or Shopify.
About
Ten years in product design.
Senior product designer, ten years in. Most of that time was in-house at BS&T, leading design across Trafalgar Tours, Costsaver Tours, Luxury Gold and Insight Vacations.
What I'm good at: taking products where the journey is genuinely complicated and the existing design is leaving money on the table. Booking flows, multi-brand design systems, the awkward middle ground between research handover and engineering tickets.
I design with engineering in mind. I ship production code on small projects (ShopWired, WordPress, Shopify) and have worked on large-scale Sitecore and Umbraco platforms enough to know how CMS-driven systems break.
Shorter engagements have included Avon, Ocado, Halfords and Flashtalking.
Get in Touch
Let's build
something together.
Open to senior full-time roles, contracts and fractional engagements. Pick a 20 minute slot below to talk about your hire or your product.