I compared various online sweet stores to identify their positives and negatives.
As a person with a huge sweet tooth, I approached each competitor websites as though I was purchasing. I went through the various products and proceeded as though I was going to complete the purchase. It was intriguing to see how they meet users needs and expectations.
While trying to overcome the temptation of ordering sweets, I had to stay focused and capitalise on what I thought was their weaknesses. I questioned their design, experience, user journey and myself, why? Taking notes of each positive and negative to help CandyCave become the next best online sweet shop, trying to utilise everything that I can in order to benefit the design I created.